News

Stay up to date with the latest GXG™ news, programs, events, and much more.

Feb 28, 20232 min read

GXG Elite launches as NIL membership program for Baylor fans

Baylor is one of the few Power 5 markets that went through Year 1 of NIL without a dedicated collective. The Bears now have GXG, which...

Jan 31, 20232 min read

A Letter About NIL from Startup Waco’s Jon Passavant

Baylor Family, Startup Waco is extremely grateful for the ways you continually partner with us for a thriving economy and a lively...

Jan 9, 20232 min read

On3 Media Feature: Baylor Forms NIL Advisory Council, Endorses GXG

Baylor is taking steps to set its student-athletes up for NIL success. The athletic department announced the formation of a NIL advisory...

Jan 9, 20232 min read

SicEm365 Feature: Startup Waco Announces New Program For Student-Athletes

WACO, TEXAS — Startup Waco announced today the launch of a new program designed to connect Baylor student-athletes with...

Jan 9, 20231 min read

Sports Illustrated Feature: Baylor Bears Announce New NIL Advisory Council

Six-member board will be guiding Baylor's NIL initiatives across the athletic department. The Baylor Bears Athletic Department announced...

Dec 24, 20223 min read

On3 Media Feature: Startup Waco Delivers Team-Wide NIL Deal to Baylor Football

Startup Waco has delivered the first team-wide NIL deal to Baylor football. Since it launched back in 2018, the company’s mission has...

Sep 18, 20222 min read

Waco Tribune-Herald Feature: Startup Waco partners with Progage for Baylor NIL opportunities

Progage and Startup Waco announced a new partnership Monday to help Baylor student-athletes maximize their NIL earning potential. In...

Jul 27, 20222 min read

KBTX Feature: NIL Program Launched for Baylor Student-Athletes

WACO, Texas (KWTX) - This month marks the one-year anniversary of the NIL (name image likeness) era in collegiate sports. There’s been...