News

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GXG Elite launches as NIL membership program for Baylor fans

Baylor is one of the few Power 5 markets that went through Year 1 of NIL without a dedicated collective. The Bears now have GXG, which...

A Letter About NIL from Startup Waco’s Jon Passavant

Baylor Family, Startup Waco is extremely grateful for the ways you continually partner with us for a thriving economy and a lively...

On3 Media Feature: Baylor Forms NIL Advisory Council, Endorses GXG

Baylor is taking steps to set its student-athletes up for NIL success. The athletic department announced the formation of a NIL advisory...

SicEm365 Feature: Startup Waco Announces New Program For Student-Athletes

WACO, TEXAS — Startup Waco announced today the launch of a new program designed to connect Baylor student-athletes with...

Sports Illustrated Feature: Baylor Bears Announce New NIL Advisory Council

Six-member board will be guiding Baylor's NIL initiatives across the athletic department. The Baylor Bears Athletic Department announced...