News

Stay up to date with the latest GXG™ news, programs, events, and much more.

GXG Elite launches as NIL membership program for Baylor fans

Baylor is one of the few Power 5 markets that went through Year 1 of NIL without a dedicated collective. The Bears now have GXG, which...

On3 Media Feature: Baylor Forms NIL Advisory Council, Endorses GXG

Baylor is taking steps to set its student-athletes up for NIL success. The athletic department announced the formation of a NIL advisory...

SicEm365 Feature: Startup Waco Announces New Program For Student-Athletes

WACO, TEXAS — Startup Waco announced today the launch of a new program designed to connect Baylor student-athletes with...

Sports Illustrated Feature: Baylor Bears Announce New NIL Advisory Council

Six-member board will be guiding Baylor's NIL initiatives across the athletic department. The Baylor Bears Athletic Department announced...

On3 Media Feature: Startup Waco Delivers Team-Wide NIL Deal to Baylor Football

Startup Waco has delivered the first team-wide NIL deal to Baylor football. Since it launched back in 2018, the company’s mission has...

Waco Tribune-Herald Feature: Startup Waco partners with Progage for Baylor NIL opportunities

Progage and Startup Waco announced a new partnership Monday to help Baylor student-athletes maximize their NIL earning potential. In...

KBTX Feature: NIL Program Launched for Baylor Student-Athletes

WACO, Texas (KWTX) - This month marks the one-year anniversary of the NIL (name image likeness) era in collegiate sports. There’s been...