Who We Are
Developed by Startup Waco, a nonprofit organization, GXG™ is a program that seeks to connect student-athletes who don the Green and Gold of Baylor University with Name-Image-Likeness opportunities.
In collaboration with partners, businesses, and other constituencies, GXG™ connects student-athletes with city-wide opportunities that ultimately empower them to use their platform in the community in ways that not only benefit themselves but also uplift the local economy.
GXG™ works with partners and donors to offer a suite of options to student-athletes centered around Startup Waco’s core mission. These include connections with local business opportunities, entrepreneurial development, other avenues to broaden the NIL profile of student-athletes. GXG™ has also created an individualized incubator program developed to help student-athletes maximize their platforms and offer a comprehensive support system to conceptualize, create, and grow new businesses.
GXG™ Staff Members
Business Development Manager
Marketing & Engagement Manager
Executive Human Resources Partner
Assistant Director of Development
Executive Development Partner
Membership & Events Manager