Who We Are

Developed by Startup Waco, a nonprofit organization, GXG™ is a program that seeks to connect student-athletes who don the Green and Gold of Baylor University with Name-Image-Likeness opportunities.

The Origin

In collaboration with partners, businesses, and other constituencies, GXG™ connects student-athletes with city-wide opportunities that ultimately empower them to use their platform in the community in ways that not only benefit themselves but also uplift the local economy.

About GXG™

GXG™ works with partners and donors to offer a suite of options to student-athletes centered around Startup Waco’s core mission. These include connections with local business opportunities, entrepreneurial development, other avenues to broaden the NIL profile of student-athletes. GXG™ has also created an individualized incubator program developed to help student-athletes maximize their platforms and offer a comprehensive support system to conceptualize, create, and grow new businesses.

MAKE AN IMPACT

GXG™ Staff Members

Victoria Bingaman

Business Development Manager

Maddox Cherry

Marketing & Engagement Manager

Jon Passavant

CEO

Elaine Botello

Executive Human Resources Partner

Jacob Kehoe

Assistant Director of Development

Cody cARLSON

Executive Development Partner

Ashley Olivarez

Membership & Events Manager

Startup Waco is a 501(c)(3) organization formed via cross-sector partnerships to elevate the entrepreneurial ecosystem of Waco and McLennan County. Part of Startup Waco’s mission is to span all sectors of the Waco community to become a leading source of new innovation and economic growth.

Visit Startup Waco