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frequently asked questions

To help give you a better idea about GXG™, we have put together a quick list of frequently asked questions to help answer any questions you may have. If you have any additional questions, feel free to contact us by filling out our contact form.

  • Is GXG™ affiliated with Baylor University?
    No. GXG™ is a program of Startup Waco, an independent 501(c)(3) organization. Click here if you’d like to learn more about Startup Waco.
  • Why is Startup Waco working with student-athletes?
    Part of Startup Waco’s mission is to span all sectors of the Greater Waco community to become a leading source of innovation and economic growth. We believe student-athletes have the platform and voice to be an important part of the entrepreneurial ecosystem in Waco.
  • What sports does GXG™ support?
    GXG™ is designed to work with all eligible student-athletes at Baylor.
  • What type of NIL activations does GXG™ promote?
    Through GXG™, Startup Waco offers student-athletes a wide range of opportunities to engage in NIL activations, including (but certainly not limited to): marketing appearances, social media promotions, amplifying new business in the Waco market, fan and community engagement, charity events, and a variety of other mutually beneficially partnerships. Additionally, student-athletes will have the opportunity to conceptualize and launch new businesses.
  • How does GXG™ Help Student-Athletes Launch Businesses?
    GXG™ has created an individualized version of how Startup Waco assists in launching new ventures in the community, by comprehensively offering the best opportunity to conceptualize, create, and grow new businesses.
  • Is my donation to GXG™ tax-deductible?
    Yes. As a program of Startup Waco, a registered nonprofit organization, all donations to GXG™ are tax-deductible.
  • Where can I donate?
    You can visit our Donate Page to give by credit card, or contact us directly if you would like information on other methods by emailing
  • Can I select what sport my contributions support?
    Yes. Supporters can contact us directly to discuss their fund allocation.
  • How are student-athletes selected to participate?
    All eligible Baylor University student athletes are invited to participate.
  • I am a Baylor University student-athlete, how do I get connected to GXG™ or other Startup Waco programs?
    The best way to connect with GXG™ is to fill out the Student-Athlete Connect form. You can also contact us at
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